Mercedes Benz Australia and Fashion – a Ten Year Partnership

In Australia, Mercedes Benz is the Principal Partner of Mercedes Benz Fashion Week Australia and the Sydney and Brisbane Fashion Festivals.

Innovation, fascination and trendsetting design are the hallmarks of both Mercedes Benz and fashion – which is why they have made a perfect partnership for ten years.

Globally, Mercedes Benz has become an experienced and renowned partner of major international fashion platforms in New York, Berlin, LA, Miami and Mexico. Fashion events in Milan, Stockholm and Amsterdam also see Mercedes Benz as a major affiliate.

On Sunday August 23 the launch of the Brisbane Fashion Festival saw the unveiling of ten Mercedes Benz vehicles which had been ‘styled’ by ten of Queensland and Australia’s leading fashion designers and industry identities. The one-off custom-made vehicle wraps were designed by Vogue Australia Editor-in-Chief Edwina McCann, Alex Perry, Toni Maticevski and Sunshine Coast duo Adrian Norris and Edwina Robinson of Aje along with Easton Pearson, Paul Hunt, George Wu, Maiocchi, Urbbana and Sacha Drake. The styled vehicles were driven by the Fashion Festival team. Following the launch they were on display at various locations across the city. What a dazzling display of innovation and exciting initiative.

The key to the Fashion Festival’s success, in the eyes of Mercedes-Benz Fashion Festival Brisbane Director Lindsay Bennett, has been the longevity of the partnership with Mercedes-Benz. He considers that: “This exclusive and exciting project is just another example of the partnership driving fashion retail for Queensland and presenting an outstanding display of creativity from outstanding creative talents.”

Horst von Sanden, Managing Director Mercedes-Benz Cars and Chief Executive Officer, Mercedes-Benz Australia/Pacific said the 10 Vehicles, 10 Designers, 10 Years! Project was an Australian first. He stated: “We are most proud to be the naming rights partner of Mercedes-Benz Fashion Festival since its inaugural event and thank and congratulate the Festival team on the impressive 10-year anniversary. Of course the designers are always key to the event’s success. And we are thrilled with the energy and enthusiasm they have shown for the 10 Vehicles, 10 Designers, 10 Years! Project.”

The decade-long partnership is indeed one that Australia and Mercedes Benz can be proud of. Together the partners have grown the Fashion Festival into one of the most prestigious events on Queensland’s social calendar. The exclusive project has driven fashion retail for Queensland. It presented an amazing display of creativity from the array of incredibly talented designers involved.

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Alleviating Stress

Most people are constantly struggling to juggle the demands of family life, work and relationships. Prolonged periods of stress can be detrimental to our mental and physical health, although we do need to have some stress in our lives. The adrenalin rush we experience before a game or public speaking event, keeps us on our toes and gives us the courage and the strength to achieve the desired results.

To find balance, we need to break the cycle of unhealthy stress and tap into the positive aspects of stress we feel. The best way is to develop certain relaxation techniques that we can incorporate into out daily lives. Deep breathing is a proven method of calming all aspects of the body and mind. Just relax and focus on the breath in – then out. Try to put all other thoughts from your mind for just a few minutes and you will find that you can then come back to the stressful task or situation with a clear head.

Schedule enjoyment as a part of your weekly commitment to life. Whether it is talking to a friend, walking, reading, having a coffee, dancing – whatever makes you feel good, diarise it so that it just a normal activity you take part in during the week. Hobbies, family and friends are important aspects of your life and if you ignore them you will feel that there is something missing.

The human body was designed to move and stretch and so exercise is a necessary part of relieving stress. Taking care of your body requires simply thinking ahead about what you can do to exercise, if you do not have time during the week for workouts in a gym. Stretch while doing the housework, or get off the train at an earlier stop and walk the rest of the way home.

Preparation will always limit anxiety, as will a positive attitude towards the challenges that you face.

Dance has been shown to relieve stress, increase a sense of social wellbeing and improve the brain’s serotonin levels. Dancing can also improve self-confidence and ward off diseases associated with ageing. As dance uses muscles that are usually dormant, any form of dance is a good form of aerobic and anaerobic exercise. Dancing increases oxygen flow through the bloodstream. Dancing does not impact the body as much as some other forms of exercise, so there is less likelihood of injury to muscles and ligaments. Dance will help to burn fat and so helps with weight loss. Posture improves and so breathing will be more regulated, which as we have stated, will make you feel calmer and more in control.

Getting to Work on Time

Porsche has developed a new system that enables drivers to identify traffic jams in real time, and so avoid them. The service is currently available in 14 European countries.

From September, Porsche drivers will be able to access traffic information which means more relaxing driving – as well as arriving to work on time.

New vehicles with Porsche Communication Management (PCM 3.1) and the option ‘online services’ can be connected with a smartphone and offer the new traffic service. The system now uses a much bigger database than previously, when it processed data from TMC and TMCpro. Now it includes GPS data from numerous mobile telephones. This data originates from INRIX which is a technology firm specialising in the analysis and collection of traffic data in real time.

Drivers will have a constant overview of the present traffic volume in their area, at their destination and along the route in the navigation menu, with the new real time traffic information. Updates will be shown with virtually no delay as the continuous updating of data ensures that the traffic situation is being constantly monitored. Traffic jams can be avoided with the information that they are developing, so delays will be minimised. To help drivers grasp the situation intuitively, there is a colour code for the representation of different traffic events. Flowing traffic is green, yellow is for stop-and-go and red indicates there are traffic jams on those routes.

Drivers simply need to download the free ‘Aha radio’ app onto their smartphone to activate the new service. This is done via Apple iTunes or Google play and connect it with  the PCM. Soon after establishing a connection, the PCM navigation map shows the present traffic situation.

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Your Career

One of the major aspects of ensuring that your career is fulfilling and progressing the way you want it to, is to dress the part. Preparing your clothes the night before is always helpful. This tactic prevents you from ever missing stains, spots or tears in your clothes at the last minute as you are rushing out the door in the morning. What if your favourite pants are in the wash? Planning ahead also ensures you are rotating your wardrobe, so that your outfits will look fresh and appealing.

It is a great idea to look at how your boss and the other managers in your office dress. You will be able to determine the general level of expectation of the dress code by doing this. Polished shoes are also an important part of your overall corporate look.

Investing in a good quality work wardrobe will save you money in the end. But also it will make you look like a star employee. Good quality shirts will not pop a button at the wrong time – in a meeting for instance. It is better to be overdressed than underdressed, particularly if you happen to unexpectedly meet that important client.

The most prudent course to take with your office dress is to ensure that you dress conservatively. Be aware if any of your clothing is see through, too tight or too short. To gain respect in the office environment avoid wearing anything that falls into these categories. Also, you will need to feel comfortable in the clothes you are wearing. For example if you need to be on building sites during office hours, wear appropriate footwear and clothing. Likewise if you have a lot of stairs to climb during the day, high heels are probably not going to be functional and you will not be comfortable and confident.

Inject some fun into your outfits with prints, colour, accessories and detailing.

Most importantly remember you are at work to work hard – if you want to progress up the corporation network. Excellent work produces outstanding results and will make you stand out. If you need a project that shows off your particular skills, volunteer for that work which will show your strengths. You will also gain extra experience that may assist you to move ahead.

Take the time to define the career path you wish to take. Then do some research into the skills you need to learn and even courses that you may need to undertake to be employable in your chosen field. Experience never goes astray and will assist you with reaching your goals.